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"Raise The Bar", "Raising The Bar", etc...

The phrase "raising the bar" is used too damned much. I've read two press releases in the past half hour containing this phrase. Marketing and PR people, take note: I'm bored.

Comments

( 4 comments — Leave a comment )
supersat
Oct. 31st, 2006 06:53 am (UTC)
Be glad you don't live in the US. A mobile phone carrier here uses it as a slogan, partially in reference to the bars of signal strength. Yeah. They've plastered that phrase everywhere.
idigital
Oct. 31st, 2006 09:20 am (UTC)
Yeah, that's one of many reasons I've heard it so often. Hell, Cingular even advertise in a 360 game I have, so that phrase is plastered all over that, too.
bigme
Oct. 31st, 2006 09:13 am (UTC)
Yeah, just as much as "pushing the envelope" etc etc etc.


PR people you see are just simple robots with a limited vocabulary.
privatelyricist
Oct. 31st, 2006 09:23 am (UTC)
you really raised the bar of awareness with this post
( 4 comments — Leave a comment )